Caledonia Hills Farm LLC, Portage, WI

Saturday, January 31, 2009

New Logo!


Hi everybody! After much discussion we've modified our logo/business card. Our old design was literally a draft sketch made by Jeff when he dreamed up and pitched this whole crazy chicken idea to me when we still lived in Madison. We liked it because it was simple and always reminded us of how simple and fun the idea started out. But, like the saying goes, we've come a long way baby. We wanted our new card to be a little classy (if you can think of a rooster as classy... we do) and to have a clean, professional appearance. Plus we paid homage to our first Dark Cornish roo. He's the "gentleman" you'll see in the middle of the farm name. This all probably doesn't mean much to our existing customers, but we're hoping the eye-catching orange will get new folks to give us a second look and find out just how serious we are about tasty chicken raised in a humane and sustainable way.

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